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Scharrer, Erica: Kim, D. Daniel: Lin, Ke-Ming: Liu, Zixu:
Working hard or hardly working? Gender, humor, and the performance of domestic chores in television commercials.
[2006]
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Kim, D. Daniel (1)
Lin, Ke-Ming (1)
Liu, Zixu
Scharrer, Erica (1)
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behavioural role
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content analysis
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everyday life
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family
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gender
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gender role
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humour
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man
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media content
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social learning
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stereotype
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television
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research report
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periodical article
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2000-2009
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english
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Mass communication and society
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